As people around the globe are in lockdown due to COVID-19, What does this new reality mean for Spring Summer 2021 knitwear?

Insights into consumer behavior dictate an appetite for smart and durable quality, traceability and a “do good” mentality as important markers for the future. The second-hand market is growing rapidly, this will continue. The casual mash up of past decades inspire freedom and non-dictated personal style. This results in bold color statements and eye catcher sweaters, tactile and dimensional with protective padding and modern structures. See also the example of one of our stitch trend-boards: Geometrical Structure.

Another key direction, with people spending more time at home, is leisure and loungewear. Knitted co-ords and sets as seen for example at Tse and Loro Piana. Materials evolve rapidly especially for home and leisure wear and we see environmentally friendly yarns made from materials like seaweed, mushroom and hemp. Cotton and viscose processes use much less water and chemicals, anti-bacterial, UV and water-resistant qualities become more divers.